Active August take over
Everyone’s favourite FunD run Botanic to Bridge (B2B) is taking the year off in 2020, but don’t put the running shoes away just yet, with Gladstone Ports Corporation (GPC) announcing an ‘Active August’ campaign as they continue to support the community during these challenging times.
Running over the entire month of August, the B2B team have taken a creative angle in the wake of COVID-19 restrictions.
Acting CEO Craig Walker said that the traditional B2B could not take place this year due to social distancing requirements, and instead Active August would challenge race goers to be active in the community for a whole month.
“After a highly successful event last year we made the tough decision to repurpose B2B for its 11th year, and while this isn’t what we planned, we are definitely going to make the most of it,” Mr Walker said.
“With COVID-19 restrictions thrown upon us, we realised we wouldn’t be able to hold the event in its usual format but went back to the origins of why we introduced B2B in the first place.
“At the core of our signature community event, B2B, is the desire to improve the overall health of the Gladstone community, to have fun whilst engaging everyone in physical exercise”.
People, Community & Sustainability General Manager Rowen Winsor said the Active August campaign would embrace healthy lifestyles and community spirit while still financially supporting local schools and a community beneficiary.
“We’re hoping everyone brings their a-game this year, by utilising GPC’s parklands including East Shores, Spinnaker Park and our beautiful Marina, wearing your brightest active wear and transforming Active August into a festival of fun and colour,” Ms Winsor said.
“This year’s B2B won’t be lost, and we want everyone to join us to celebrate our community spirit.
“We are asking everyone to make the most of their active moments by taking a selfie in our parklands and posting your brightest active moment during the month of August to our Facebook and Instagram pages - this is what B2B is all about; family, fun and community pride.
“I am pleased to announce GPC will be still looking for a community beneficiary and we will be donating much needed funds to the local schools to ensure we continue to support our community through these challenging times.”
GPC will release event details, the beneficiary application process, prize structures and information on how you can be involved in Active August in the coming weeks – please go to GPC’s Facebook page or follow @gladstoneportscorporation on Instagram.